AH Restaurant

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About the Brand & Project

Al Hera is a well-established, family-owned restaurant and party center located in a bustling neighborhood in Dhaka. The venue offers authentic Bangladeshi cuisine alongside customizable event hosting services, catering to weddings, birthdays, corporate functions, and community celebrations. Known for its spacious dining halls, affordable packages, and warm hospitality, Al Hera serves a diverse clientele seeking both casual dining and memorable event experiences under one roof.

Scope

This project focused on enhancing brand visibility and driving bookings for both everyday dining and event hosting services at a family-owned restaurant and party venue. The main tasks included:

Developing dual-focused content strategies targeting two separate audiences: daily diners (highlighting menu specials and seasonal offers) and event clients (showcasing wedding packages and party decor)
Launching visual campaigns aligned with peak seasons such as Ramadan, Eid-ul-Adha, and wedding months, including early booking promotions
Creating customer highlight posts featuring authentic event photos, testimonials, and client feedback to build trust and social proof
Optimizing Facebook ad targeting for families, event planners, and corporate clients within local areas to maximize hyperlocal reach and engagement
Collaborating with management to ensure promotions matched service capabilities and special offers

Results & Impact

Significant increase in dine-in customers and event bookings, with festive campaigns driving early reservations
Enhanced brand reputation through visual storytelling of appetizing dishes and elegant event setups
Stronger local visibility within community groups and food enthusiast circles, building a loyal customer base
Surge in social media engagement, with customers actively tagging the restaurant in posts from their celebrations, amplifying organic reach