BAQA

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About the Brand & Project

Bangladesh Al Quran Academy is a leading online Islamic education platform that offers structured Quran learning programs for children and adults across Bangladesh and overseas. With certified male and female teachers, the academy provides live one-on-one and group classes focused on Quran recitation (Tajweed), memorization (Hifz), basic Arabic, and Islamic studies. The platform is especially popular among expatriate Bangladeshi families seeking quality religious education for their children in the comfort of their home.

Scope

This project focused on increasing enrollment and community trust for an online Quran learning platform offering structured programs to both local and expatriate Bangladeshi families. The core responsibilities included:

Creating spiritually uplifting VSMM content featuring Quranic verses, Hadiths, Duas, and motivational Islamic reminders
Designing visuals and captions that highlighted real student journeys, parent testimonials, and milestone achievements
Executing paid ad campaigns targeting both local audiences and the Bangladeshi diaspora in countries like the UK, Saudi Arabia, and UAE — particularly around Ramadan, Hajj, and school enrollment seasons
Supporting community engagement initiatives such as free trial classes, scholarship offers, and referral-based promotions

Results & Impact

Significant increase in enrollment inquiries and student sign-ups during Ramadan and other spiritually significant periods
Steady growth in page followers and shares, particularly within online Islamic and educational communities
International outreach campaigns successfully positioned the academy as a trusted platform for religious education among global Bangladeshi families
The brand gained a strong reputation as a credible, accessible Quran learning solution for children and adults alike