BDTender

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About the Brand & Project

BDTender is Bangladesh’s most prominent digital platform for listing government, NGO, and private sector tenders. The portal acts as a centralized resource hub for contractors, construction firms, NGOs, and service providers who seek access to verified and regularly updated tender opportunities. With thousands of listings across categories like construction, IT, education, health, and infrastructure, BDTender serves as an essential tool for businesses pursuing government projects and formal procurement deals..

Scope

This project involved enhancing digital outreach and user engagement for Bangladesh’s leading online tender listing platform. The goal was to increase paid subscriptions and awareness among contractors, NGOs, and service providers across diverse regions and sectors. Key responsibilities included:

  • Designing educational ad creatives and visuals illustrating platform features, such as how to access tenders, use e-GP systems, and set up alerts
  • Running targeted campaigns focused on contractors, small firms, and consultancies, especially in Tier-2 and Tier-3 districts with growing digital literacy
  • Creating explainer visuals and reels to simplify government tender processes and showcase subscription benefits like categorized listings and daily email summaries
  • Developing sector-specific messaging tailored to construction, IT, and other industry audiences for higher relevance and engagement
  • Supporting Facebook and Google ad funnels with conversion-focused headlines and visuals to boost trial sign-ups and subscription purchases

Results & Impact

  • Steady growth in monthly paid subscriptions, with strong campaign performance in targeted localities and niche business sectors 
  • Enhanced brand recognition among small to mid-size contractors and government vendors transitioning from manual tender updates
  • Increased social media engagement through shares, saves, and word-of-mouth recommendations by business owners
  • Educational content reduced user confusion and lowered drop-off rates between ad clicks and subscription sign-ups

Project Information

Company Name

BDTender

Industry

Procurement & Tendering Platform

Category

B2B & Tech Solutions
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