Chowa

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About the Brand & Project

Chowa Physio & Dental Care is a community-focused clinic offering integrated physiotherapy and dental treatments to families in Dhaka and surrounding areas. Staffed by licensed physiotherapists and dental practitioners, the clinic caters to a broad demographic, ranging from athletes recovering from injuries to elderly patients requiring routine dental care. Their mission is to provide affordable, accessible, and continuous health services under one roof, ensuring holistic wellness.

Scope

This project involved developing and implementing a visual social media content strategy for a community clinic providing both physiotherapy and dental care. The dual-focus strategy aimed to educate, engage, and attract a broad demographic from athletes to elderly patients. Key activities included:

Creating weekly health tips addressing common physiotherapy and dental concerns, such as exercises for back pain and prevention of tooth sensitivity
Producing patient success stories with before-and-after testimonials to highlight treatment effectiveness and satisfaction
Designing and promoting seasonal service packages and discounts on treatments like dental scaling, cavity fillings, and mobility therapy
Collaborating with clinic practitioners to ensure medical accuracy and clear communication for general audiences
Enhancing engagement through interactive posts, Q&A sessions, and appointment reminders to encourage proactive health management

Results & Impact

Improved client retention, especially among regular physiotherapy patients and elderly dental clients due to consistent educational and promotional content
Strengthened the clinic’s professional online presence, fostering trust and easier access for families through social platforms
Steady rise in engagement metrics, creating a community focused on long-term health and wellness
Positioned Chowa Physio & Dental Care as a trusted, multi-service healthcare partner within the local region