Device Cosmetics

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About the Brand & Project

Device Cosmetics Khotna Center uniquely combines specialized male circumcision services with a retail line of medical and cosmetic products. Positioned as a discreet and culturally sensitive healthcare provider, the center focuses on delivering safe, hygienic circumcision procedures while offering trusted health supplies. Serving mostly conservative and rural/suburban communities, the clinic emphasizes education and stigma reduction around male circumcision to promote health and well-being.

Scope

This project focused on creating educational and culturally sensitive digital content to promote male circumcision services alongside a medical and cosmetic retail line. The primary goal was to reduce stigma and build trust within conservative and rural/suburban communities. Key responsibilities included:

Designing respectful Visual Social Media Management (VSMM) content aimed at normalizing male circumcision as a safe, hygienic, and essential health procedure
Developing awareness campaigns targeted at parents and guardians, emphasizing professional circumcision services and hygiene benefits
Crafting a professional, clean brand aesthetic that balanced medical credibility with cultural sensitivity to foster audience confidence
Producing promotional content for the clinic’s cosmetic and health retail products aligned with the overall respectful tone
Collaborating closely with clinic staff to ensure all messaging was medically accurate and culturally appropriate

Results & Impact

Increased patient inquiries and appointment bookings, particularly from first-time patients and concerned parents seeking safe circumcision options
Growth in social media engagement as stigma reduced and conversations about male health became more open
Facebook page established as a key inbound channel, improving accessibility and trust for the clinic’s services
The campaign positioned the clinic as a culturally aware and trusted healthcare provider within a sensitive medical niche