EasyBiz B2B

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About the Brand & Project

EasyBiz is a comprehensive B2B software platform designed specifically for small and medium-sized enterprises (SMEs) in Bangladesh. The platform offers essential business management tools such as inventory tracking, invoicing, billing, and accounting,  all aimed at simplifying day-to-day operations and improving financial accuracy. EasyBiz caters primarily to retailers, wholesalers, and small manufacturers seeking affordable and user-friendly digital solutions to replace manual bookkeeping.

Scope

The project focused on marketing a comprehensive B2B software platform designed to simplify inventory, invoicing, billing, and accounting for small and medium-sized enterprises (SMEs) in Bangladesh. The goal was to increase brand awareness and product adoption among retail, wholesale, and manufacturing businesses. Key responsibilities included:

  • Creating educational visual content that clearly explained software features like inventory dashboards, invoicing workflows, and financial reporting
  • Developing promotional campaign creatives highlighting free demos, subscription benefits, and local payment gateway integrations
  • Designing targeted content for Facebook business groups and SME communities addressing the challenges of manual accounting and stock management
  • Supporting lead generation campaigns with messaging refined to engage both tech-savvy entrepreneurs and first-time digital users
  • Collaborating with creative teams to maintain brand consistency and effective calls to action

Results & Impact

  • Notable increase in demo requests and inquiries, especially from SMEs in Dhaka and Chattogram regions 
  • Stronger brand presence in Facebook SME groups and local business forums, gaining recognition as a practical and user-friendly digital solution
  • Educational content helped ease customer hesitation, improving trial-to-paid user conversion rates
  • Enhanced reputation as a trusted and accessible software option supporting Bangladesh’s growing small business sector

Project Information

Company Name

 EasyBiz B2B Solution

Industry

Business Services Platform

Category

B2B & Tech Solutions
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