Edu Consulate

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About the Brand & Project

Edu Consulate is a Bangladeshi-based consultancy firm specializing in guiding students toward higher education opportunities in Malaysia, Canada, and Australia. The brand focuses on offering comprehensive, end-to-end services including university selection, application support, visa assistance, and pre-departure guidance. Their goal is to position themselves as a reliable partner for international education ambitions.

Scope

This project focused on building digital credibility and lead generation for an international education consultancy assisting Bangladeshi students with study opportunities in Malaysia, Canada, and Australia. Key responsibilities included:

Designing campaign creatives showcasing student success stories, partner universities, campus life, and real testimonials
Crafting ad visuals and messaging that addressed student concerns around visa processes, scholarships, and relocation
Setting up lead generation funnels using Facebook lead forms and Messenger-based automation for inquiry capture and follow-ups
Localizing visual content per destination — highlighting unique advantages of each country (e.g., Malaysian affordability, Canadian post-study work options, Australian lifestyle)

Results & Impact

Qualified leads increased by over 300%, resulting in a higher conversion rate for student consultations and applications
Brand recall improved significantly among students and parents researching international education options
Inquiries surged from urban academic hubs including Dhaka and Chattogram, driven by targeted campaign visibility
Edu Consulate’s digital presence evolved into a trusted platform for study abroad planning and support