Hasanna

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About the Brand & Project

Hasanna is a respected fashion brand specializing in traditional and modern Punjabi wear for Bangladeshi men. Catering to customers who appreciate elegant yet comfortable ethnic attire, Hasanna offers a wide range of handcrafted Panjabis, kurtas, and matching accessories designed for everyday wear, religious events, weddings, and cultural festivals such as Eid, Puja, and other celebrations. The brand emphasizes craftsmanship, premium fabrics, and culturally rooted designs with a contemporary twist, appealing to urban professionals and traditional households alike.

Scope

This project focused on positioning Hasanna as a leading brand in male ethnic wear, blending tradition with modern style. The marketing strategy targeted urban professionals as well as traditional households seeking premium, culturally rooted Panjabis for everyday wear and special occasions. Key activities included:

Creating seasonal fashion campaigns highlighting new Panjabi collections for Eid, weddings, and winter layering, emphasizing fabric quality and intricate design details
Designing lifestyle-focused reels and static visuals showcasing embroidery, textures, and perfect fittings to resonate with diverse customer segments
Writing culturally rich captions that celebrate heritage, male fashion pride, and occasions where ethnic attire is worn with honor
Organizing influencer collaborations and giveaways with male fashion enthusiasts and community figures to build authentic brand trust and expand reach
Running targeted ad campaigns focused on urban centers such as Dhaka, Chittagong, and Sylhet to grow Hasanna’s customer base

Results & Impact

Significant sales growth during festive campaigns, particularly around Eid and wedding seasons
Development of a loyal customer community that actively shared and tagged the brand in their ethnic wear celebrations
Elevated social media engagement through lifestyle content balancing traditional values with contemporary style
Successful penetration across both professional urban audiences and traditional demographics, fostering a broad and diverse brand following