Hello Shishu

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About the Brand & Project

HelloShishu.com is a dedicated online store specializing in baby care essentials, offering a wide range of products including diapers, feeding bottles, clothing, and healthcare items. Serving new parents and families throughout Bangladesh, the brand emphasizes safety, hygiene, and quality assurance. Its mission is to support parents by providing reliable products and creating a community centered on informed childcare and trust.

Scope

This project focused on visual-first social media marketing for a niche e-commerce platform dedicated to baby care essentials. The core responsibilities included:

Designing carousel and product spotlight visuals to showcase product features clearly and build consumer trust
Developing educational content such as parenting tips, childcare hacks, and safety guidelines to connect with new and expecting parents
Strategically scheduling posts to align with audience activity patterns and promotional campaigns
Boosting high-performing organic posts to expand reach and attract new followers interested in baby products

Results & Impact

Significant increase in engagement rates, with consistent interactions (likes, comments, shares) from target audiences
Steady rise in online orders, particularly during campaign seasons and discount-driven events
Strengthened the brand’s position as a go-to platform for trusted baby care products in Bangladesh
Created a supportive digital community among parents, improving both brand affinity and repeat purchase behavior