MA Pass Cha

Discover the difference we’ve made - and how we can do the same for you.

Every project tells a story—and these are ours. At Wolf Vista, we partner with diverse industries to deliver tailored solutions that drive growth, efficiency, and innovation. Explore our featured case studies to see how we’ve helped clients overcome challenges, elevate their digital presence, and achieve measurable results across development, marketing, and consulting projects.

About the Brand & Project

MA Pass Cha Wala is a popular roadside tea stall in Dhaka that skyrocketed to fame thanks to its clever branding and witty marketing. With a catchy name and a hip, street-smart vibe, it resonates deeply with Dhaka’s young crowd, from college students to young professionals. The stall offers affordable, desi-style tea served in a casual, fun environment, creating more than just a beverage stop but a social hub for “tea talk,” jokes, and chill hangouts. Social media memes, humorous posts, and relatable youth culture references fueled the brand’s rapid rise.

Scope

The project focused on crafting a vibrant digital identity for a roadside tea stall that rapidly gained popularity among Dhaka’s young crowd. Key activities included:

Creating visual social media management (VSMM) content inspired by trending memes, student slang, and TikTok-style humor to connect with youth culture
Planning and executing campaigns aligned with peak tea-drinking hours, such as late evenings and exam seasons, targeting students and young professionals
Collaborating with designers on witty poster visuals, snack promotions, and relatable “tea talk” content reflecting the casual street vibe
Using location-based targeting and trending hashtags to drive foot traffic from nearby colleges, coaching centers, and workplaces

Results & Impact

Explosive organic growth on social media platforms, with significant increases in followers and engagement within a short period
The brand transcended being just a tea stall, becoming a social hub synonymous with humor, good vibes, and community connection
Viral social media presence led to a substantial boost in walk-in customers, establishing the stall as a popular youth hangout spot across Dhaka
Word-of-mouth and shared content strengthened brand loyalty and cultural relevance in Dhaka’s bustling street scene