Merlin T&G

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About the Brand & Project

Merlin Tours & Global Study is a hybrid consultancy service that specializes in international education counseling and global travel planning. The brand helps students pursue higher education in countries like Canada, Australia, Malaysia, and the UK, while also offering customized travel packages, visa processing, and ticketing services for tourists and business travelers. By combining academic consulting with travel expertise, Merlin serves a broad audience of both students and frequent flyers.

Scope

This project involved a comprehensive digital marketing approach targeting two key customer segments: international education seekers and travel enthusiasts. The scope included:

Developing VSMM content that simultaneously promoted study abroad intakes, university partnerships, and seasonal travel deals including Umrah packages and holiday tours
Crafting distinct campaign streams for education (highlighting scholarships, student success, and visa guidance) and travel (featuring destination highlights, ticketing offers, and travel advisories)
Scheduling social media posts around important immigration updates, embassy notices, and airline regulations to maintain audience engagement and trust
Implementing lead generation funnels using Facebook lead forms and Messenger bots tailored for regional targeting of students and travelers

Results & Impact

Noticeable increase in student inquiries and travel bookings, particularly during peak university application and holiday travel seasons
Streamlined messaging helped establish the brand as a trusted, dual-service provider for education and travel needs
Strengthened brand recognition within Dhaka’s middle-to-upper income segments as a one-stop consultancy for study abroad and travel planning
Boosted social media engagement with higher rates of sharing, tagging, and referrals across both service verticals