Perfumystic

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About the Brand & Project

Perfumystic is a high-end Islamic fragrance brand specializing in luxurious, alcohol-free attars that resonate deeply with tradition, purity, and sophistication. Their product line blends ancient perfumery techniques with modern elegance, catering to fragrance connoisseurs and spiritually-conscious customers seeking long-lasting, Shariah-compliant alternatives to conventional perfumes. The brand emphasizes exclusivity, quality, and Islamic heritage while appealing to both youth and mature buyers in urban Bangladesh.

Scope

The project focused on elevating a high-end Islamic fragrance brand through strategic digital marketing, visual storytelling, and performance-based advertising. The scope included:

Planning and executing Meta ad campaigns for product launches, seasonal editions, and major Islamic occasions such as Ramadan and Eid
Developing ad creatives and copy that reflected the brand's faith-driven, luxurious identity — highlighting purity, heritage, and exclusivity
Managing full-cycle Visual Social Media Management (VSMM) — including aesthetic feed design, storytelling content around ingredient sourcing, fragrance rituals, and customer experiences
Coordinating influencer collaborations and user-generated content to enhance organic reach and social proof

Results & Impact

Online sales saw significant spikes during Ramadan and Eid campaigns, with higher conversion rates and strong ROI from paid ads
Retargeting strategies successfully improved return customer metrics and reduced cost-per-conversion
Visual content strategy reinforced the brand's premium positioning, improving brand recall among both fragrance enthusiasts and Islamic lifestyle followers
Influencer and UGC collaborations expanded organic engagement, helping establish Perfumystic as a respected name in the Shariah-compliant fragrance market