Roop Tailor

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About the Brand & Project

Roop Tailor is a Dhaka-based women’s fashion brand specializing in custom-made ethnic and contemporary apparel for modern Bangladeshi women. With a focus on elegance, femininity, and fit, Roop Tailor blends traditional craftsmanship with trend-driven designs, offering everything from intricately embroidered salwar kameez to chic kurtis and festive ensembles. The brand primarily targets urban women who seek personalized fashion without compromising on cultural identity.

Scope

The project centered on growing the digital presence of a boutique women’s fashion brand specializing in personalized ethnic and contemporary wear. The key responsibilities included:

Developing seasonal campaign strategies around key cultural moments like Eid, Durga Puja, and the wedding season to spotlight new collections
Designing and managing Visual Social Media Management (VSMM) content — including reels, carousel posts, and lookbooks focused on feminine elegance, fitting precision, and style trends
Launching localized engagement campaigns featuring real customer showcases, referral programs, and word-of-mouth growth initiatives
Crafting ad creatives and copy that emphasized the brand’s balance of affordability and elegance to attract budget-conscious fashion seekers

Results & Impact

Strong seasonal campaign performance, leading to sharp increases in footfall, direct inquiries (DMs), and customer interest during festive periods
Visual content strategy helped reposition the brand as a fashionable yet accessible choice for urban women
Social media engagement improved significantly, with customers organically sharing their tailored outfits, enhancing authenticity and brand trustSocial media engagement improved significantly, with customers organically sharing their tailored outfits, enhancing authenticity and brand trust
The brand gained a loyal customer base and increased repeat business through visually consistent branding and community-driven content