SM Developer

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About the Brand & Project

SM Developer is a prominent real estate company specializing in the sale and marketing of residential plots and properties across urban and suburban areas in Bangladesh. The company focuses on helping middle-class families and investors find ideal land and housing options tailored to modern living needs. With a commitment to transparency and customer-centric service, SM Developer aims to bridge the gap between real estate opportunities and the growing urban population.

Scope

This project focused on enhancing the digital marketing presence of a residential real estate company targeting middle-class families and investors in Bangladesh. The aim was to generate qualified leads and increase customer engagement through immersive content and strategic campaigns. Key responsibilities included:

Producing virtual tour videos and 3D walkthroughs to provide remote property exploration, emphasizing key features and neighborhood benefits
Designing and managing lead generation campaigns on Facebook targeting first-time buyers, investors, and families seeking residential plots
Creating high-quality property showcase visuals, including carousel ads, image galleries, and neighborhood highlight reels optimized for social media
Supporting community engagement within relevant Facebook groups and local real estate forums to boost organic reach and trust
Collaborating with sales teams to nurture leads through follow-up content and remarketing campaigns

Results & Impact

Significant increase in qualified leads through targeted Facebook advertising, leading to more inquiries and on-site visits
Virtual tours improved buyer confidence by offering transparency and convenience in the property selection process
Enhanced engagement in local real estate communities with active sharing and discussions of promoted listings
Strengthened brand reputation as a reliable and customer-focused real estate partner leveraging modern digital marketing techniques