Stylek

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About the Brand & Project

Stylek is a Bangladeshi menswear brand focused on premium-quality Panjabis and ethnic fashion for modern men. The brand appeals to young and middle-aged men looking to combine tradition with contemporary flair, especially during religious and festive seasons like Eid, Jummah, and weddings. With a commitment to high-quality fabrics, minimalist design, and modern cuts, Stylek positions itself as a go-to destination for stylish, culturally rooted men’s attire.

Scope

This project focused on building a culturally resonant yet fashion-forward digital identity for a rising men’s ethnicwear brand. The key responsibilities included:

Developing and executing VSMM strategies that showcased Panjabi styling tips, color themes, fabric quality, and collection launches around Eid, Jummah, and wedding seasons
Running targeted ad campaigns focused on young, urban Muslim men — with special emphasis on religious and festive shopping behavior
Crafting content calendars aligned with both Islamic cultural sentiments and contemporary fashion trends
Producing lifestyle-oriented visuals that portrayed the brand’s apparel in spiritual, celebratory, and daily wear contexts

Results & Impact

Significant increase in online engagement, website traffic, and store visits during peak sales periods
Growth in social media followers and direct inquiries, with strong repeat customer engagement during back-to-back Eid campaigns
Clear improvement in brand positioning — portraying Stylek as a modern, masculine, and tradition-rooted fashion brand
Story-driven content and high-performing creatives helped establish Stylek as an aspirational name in the male ethnicwear market