AIFT

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About the Brand & Project

AIFT (Apparel & Institute of Fashion Technology) is a vocational education center in Bangladesh focused on training aspiring fashion designers, boutique owners, and garment industry professionals. They offer diplomas and short courses in areas such as fashion design, pattern making, textile knowledge, and sewing techniques. The brand empowers young individuals — especially women — to pursue creative careers in the booming fashion and garments sector.

Scope

This project focused on promoting a vocational institute offering fashion and garment-related training programs. The campaign targeted young aspirants — especially women — seeking creative careers in the fashion industry. Core responsibilities included:

Designing admission campaign visuals that showcased course benefits, career pathways, and real student projects including sketches, garment designs, and hands-on workshop moments
Publishing engaging reels, carousels, and stories that highlighted campus energy, training environments, and industry events
Running targeted Meta ad campaigns to reach fashion-focused youth — particularly Class 10–12 graduates and college dropouts looking for practical education options
Supporting seasonal enrollment pushes, event promotions (such as fashion showcases), and educational content around vocational careers in fashion and textiles

Results & Impact

Steady growth in admissions, especially among young women pursuing skill-based diplomas and creative entrepreneurship
Notable increase in engagement and content saves from students, parents, and influencers across social platforms
AIFT built stronger brand recognition as a trusted institute for fashion and garment education in urban and semi-urban regions
Community engagement increased through user-generated content, including student testimonials and visual showcases of coursework and progress