RM Automobiles

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About the Brand & Project

RM Automobiles is a trusted authorized distributor of Motul lubricants across Bangladesh, specializing in supplying genuine engine oils to local workshops, garages, and vehicle maintenance professionals. Serving the B2B segment, RM Automobiles offers a range of Motul products tailored for two-wheelers, cars, and industrial machinery, emphasizing performance, engine protection, and reliability.

Scope

This project focused on targeted digital marketing strategies to engage automotive service professionals and B2B clients. The key responsibilities included:

Developing educational VSMM content that detailed the technical differences between Motul lubricant SKUs (e.g., 10W40 vs. 15W50) and their specific engine applications and benefits
Designing seasonal promotional campaigns timed for peak lubricant demand, targeting mechanics, distributors, and fleet operators
Highlighting RM Automobiles’ authorized dealership status and genuine product guarantees to build trust among professional buyersv
Executing Facebook Ads Manager campaigns with precise interest- and job-title-based targeting to reach audiences such as garage owners and bike mechanics
Continuously optimizing ad creatives and targeting using data-driven insights to improve campaign performance

Results & Impact

Significant growth in product awareness and brand visibility across key B2B markets including Narayanganj, Savar, and Dhaka
Development of a loyal customer base among local mechanics and workshops, leading to steady repeat orders and bulk purchase inquiries
Educational content enhanced customer understanding of lubricant options, fostering confident, informed purchasing decisions
Strengthened RM Automobiles’ reputation as a trusted supplier of genuine Motul lubricants in Bangladesh’s competitive automotive sector